Kerry Switchers

Errol Morris, who did the Apple Switcher Ads has a large collection of Kerry Switcher Ads he did for MoveOn.org. Too bad we won't get to see any of them in our non-swing state.

The ads are interesting to watch -- although I'm not sure how many Bush-2000 voters will be able to overcome their cognitive dissonance and make that switch in 2004. Considering the recent poll about perceptions of pro-Bush voters, they seem to be overcoming it in the classic way of avoiding or rejecting facts that contradict their perception.

If you're teetering, watch those ads -- maybe you'll find someone with whose reasons to switch you can identify.